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Live

Pick & Partner

Shipped
Full-Stack Developer·Personal Project·Sep 2024 to July 2025

Cross-promotion ecosystem for newsletters with subscriber matching, intelligent attribution, and community-driven growth.

Pick & Partner

150+

Newsletters

300K+

Subscribers

30%

Growth Increase

95%

Click Accuracy

Highlights

  • →Scaled a cross-promotion ecosystem managing 150+ newsletters with 300,000+ combined subscribers
  • →Built subscriber-sharing algorithms that improved newsletter growth by 30% through strategic partner matching
  • →Implemented UTM attribution using FingerprintJS and Cloudflare Workers, achieving 95% click attribution accuracy
  • →Created a Discord bot for community workflows, increasing engagement by 40% through streamlined collaboration

The Problem

Newsletter creators struggle to grow organically and often rely on expensive paid acquisition channels. Cross-promotions are highly effective but fragmented, manual, and difficult to track, making it hard for creators to find relevant partners and measure performance.

What I Built

01

Subscriber Matching & Partner Discovery

Built intelligent matching workflows to connect newsletters based on audience overlap, growth potential, and promotional fit, enabling creators to discover relevant partners efficiently.

02

UTM Attribution & Link Tracking

Implemented dynamic UTM generation with FingerprintJS and Cloudflare Workers for accurate click attribution, fast redirection, and campaign-level performance visibility.

03

Discord Community Automation

Developed a Discord.js bot for creator onboarding, promotion coordination, partner discovery, and real-time collaboration workflows within newsletter communities.

04

Growth Analytics & Campaign Visibility

Enabled creators to measure promotion effectiveness through campaign metrics, click tracking, and engagement insights for data-driven growth decisions.

Architecture

Pick & Partner architecture

Tech Stack

All projects
  • Next.js
  • Node.js
  • PostgreSQL
  • Cloudflare Workers
  • Appwrite
  • FingerprintJS
  • Discord.js
  • REST APIs

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