Winqroo

Shipped
Full-Stack Developer·Winqroo·Feb 2025 to June 2025

Influencer collaboration platform connecting brands and creators through intelligent discovery, search, and campaign workflows.

Winqroo

200ms

API Latency

+70%

Search Precision

-65%

Query Latency

Influencer SaaS

Platform Type

Highlights

  • Built an end-to-end influencer collaboration platform enabling seamless brand–creator partnerships
  • Reduced API response times from 1.2s to 200ms through PostgreSQL query optimization, indexing, and caching
  • Improved niche-based creator discovery with Elasticsearch analyzers, increasing search precision by 70%
  • Reduced search query latency by 65% through relevance tuning and optimized search pipelines

The Problem

Brands struggle to discover relevant creators while influencers lack efficient ways to connect with sponsorship opportunities. Existing workflows are fragmented, making creator discovery, niche matching, and collaboration management slow and inefficient.

What I Built

01

Brand & Creator Collaboration

Built workflows enabling brands to discover creators, manage partnerships, and streamline influencer collaboration across campaigns.

02

High-Performance API System

Designed secure REST APIs and optimized backend performance using PostgreSQL indexing, query tuning, and caching strategies, reducing response times from 1.2s to 200ms.

03

Elasticsearch Niche Discovery

Implemented niche-mapping search with custom analyzers and relevance tuning to improve creator discovery accuracy and reduce query latency.

04

Search & Discovery Optimization

Enabled advanced creator filtering, keyword-based search, and ranking systems for better influencer recommendations and campaign matching.

Tech Stack

All projects
  • Next.js
  • Node.js
  • PostgreSQL
  • Elasticsearch
  • REST APIs
  • Tailwind CSS
  • Redis
  • GCP
  • Docker
  • Git

Interested in working together?